Names That Had To Change
Hospitality2024-01-08
Airbed & Breakfast became Airbnb
The company shortened and refined its public-facing name as the business expanded beyond the original concept.
Technology2024-05-12
BackRub became Google
The original project name changed early, before more brand equity and distribution accumulated.
Sports2023-09-18
Oakland Raiders became Las Vegas Raiders
A location-based brand change required broad updates across operations, media, licensing, and customer touchpoints.